EMILY
DRAKE
Influencer
Marketer
About Me
I am an experienced influencer marketing professional, specializing in creating, growing, and evolving influencer programs for brands. I have primarily worked in-house with startups, which I love for many reasons. First, to have a large impact on an emerging brand is so fulfilling. Not every day is easy, but the feeling of looking back at the growth is unbeatable. Second, I love to be surrounded by the creative and brilliant minds it takes to build a brand. Third, startups require you to take on new roles, teach yourself new skills, and to own your failures + celebrate your wins. I am so grateful for the experiences I've been able to have with such great companies.
Away from my desk, you'll find me enjoying quality time with my beloved friends & family, trying one of each dish at local restaurants, or attempting new recipes in my own kitchen. I've also been fortunate enough to travel to a handful of different countries and have a long wishlist of destinations to go. When I can't escape the country, camping is another favorite of mine...nothing better than the smell of pine needles and campfire while watching the starry night sky. While I *try* to disconnect from my phone every once in a while, let's be honest, there really is no staying away with what I do... we'll just call it, "all in the name of research"!
Work Experience
November 2020 - present
Influencer + PR Manager| Nude Beverages, Inc.
-
Built and grew the influencer program in the US and Canada, defining goals, strategy, and guidelines to align with company objectives
-
Created and managed long-term partnerships, paid & unpaid campaigns, and mass gifting for product launches and seasonal sendouts
-
Built roster of 500+ US influencer relationships, grew Canadian roster by 300+ influencers
-
Utilized my existing relationships in the industry to introduce the brand to their clients + rosters
-
Onboarded our first global PR firm and acted as liason between brand and agency
January 2019 - November 2020
Influencer Marketing Manager| bioClarity, Adigica Health, Inc.
-
Executed 30-50 paid influencer collaborations per month with budgets $150K+
-
Strategized with marketing team to reach blended CPA goal, balancing spend + synergy cross-channel
-
Launched brand ambassador program with 350+ new ambassadors in 6 mos at an $11 CPA
-
Established partnerships with like-minded brands to leverage brand equity/credibility and create buzz
-
Connected with dozens of industry contacts, top talent agencies, influencers, and managers
November 2017 - January 2019
Director of Social Media & Marketing| L&M Direct: Foley + Corinna, Elle Jae Gypset, T-Shirt & Jeans
-
Managed 3 e-commerce stores using Shopify from inventory to web design to sales analysis
-
Managed multiple social media channels for 3 unique brand identities primarily using Later
-
Increased e-commerce sales by 82% in one year
-
Fostered new and expanded existing influencer relationships including paid & unpaid partnerships, event collaborations (i.e. Coachella, VC Polo Classic), and an influencer mixer at New York Fashion Week
-
Photographed new collections and created content for promotions, giveaways, and more
August 2016 - November 2017
Account Executive | Spoutable, Cursive Labs
-
Prospected clients and fostered new direct relationships with web publishers and bloggers
-
Contributed an average 28% of company's gross monthly revenue through publisher sales
-
Supported clients through on-boarding process with technical support and ensured continuous success
-
Contributed valuable insight to the rapidly growing and evolving ad-tech startup
July 2015 – June 2016
Campus Rep & Marketing Intern | PINK
-
Planned and executed events on campus and in-store for product launches and special events
-
Shared engaging content on all social media platforms and managed an online community
-
Created graphics and unique content in line with marketing campaigns and brand image
-
Participated in focus groups with PINK merchants and contributed product design ideas
November 2012 – March 2016
Sales Specialist | Victoria’s Secret
-
Sold merchandise to customers with genuineness, efficiency, and strong product knowledge
-
Created relationships and a memorable experience for every customer
-
Surpassed personal sales goals, as well as store-wide and company goals
-
Created visuals and worked with The Brand Guide to optimize merchandising
Education
2016 / MAY
San Diego State University
Bachelor of Science, Marketing
Director of E-Communications, Delta Gamma
Director of Public Relations, Greek Life Activities Board
Campus Rep + Marketing Intern, Victoria's Secret PINK